Meet Devon & Venue Performance agree strategic benchmarking partnership for the Meetings and Events business tourism sector.
1st December 2021.
Venue Performance, the UK’s leading Meetings & Events benchmarking platform, and Meet Devon, Devon’s Convention Bureau have formed a strategic partnership to help provide meetings and events venues in Devon with ongoing performance data analysis of the sector.
Venue Performance is already working with The London Convention Bureau & Marketing Manchester and this partnership with Meet Devon is another in the long list of partnerships due to be rolled out in 2022 across the UK.
Venue Performance is a future-focused, competitive benchmarking service that helps venues understand their relative performance set against their competitors and regions that matter to them.
Now more than ever venues need rock-solid information about the future to drive their decision-making and via its relationship with UK Convention Bureaus and industry trade associations, Venue Performance is assisting in providing government bodies with the latest data and trends from the industry.
Peter Heath, founder of Venue Performance, said: “When I met with Nicky & Sally, I knew I had to do everything I could to work with them. Their experience, knowledge and enthusiasm for business and events business in Devon is exemplary and I’m delighted they have chosen to work with Venue Performance to help their region bounce back stronger and faster after what has been a tough couple of years for their region. Devon has got masses of amazing venues for meetings & events and I’m really looking forward to helping Meet Devon and their clients grow”
Nicky Harding & Sally Everton, joint heads of Meet Devon, added: “what Peter and his team at Venue Performance have created is brilliant, long overdue and just what our industry needs. With Venue Performance’s data analysis and insights, we’re really excited to be able to help our clients, our region and the UK as a whole use rock-solid data to help their decision making, not to mention the wider picture of using the data for government lobbying. Peter’s flexible and adaptable approach makes him, his platform, his data and his team the perfect partner.”
Contact:
Venue Performance
Peter Heath – peter.heath@venueperformance.com
Meet Devon
Nicky Harding – nicky@meetdevon.org
Sally Everton – sally@meetdevon.org
