Meet in Cheltenham & Venue Performance agree strategic benchmarking partnership for the Cheltenham, Gloucestershire & Cotswolds regions.

15th December 2021.

Venue Performance, the UK’s leading Meetings & Events benchmarking platform, and Meet in Cheltenham Convention Bureau have formed a strategic partnership to help provide meetings and events venues in Cheltenham, Gloucestershire & the Cotswolds with ongoing performance data analysis of the sector and region.

This news follows similar announcements with The London Convention Bureau, Marketing Manchester & Meet Devon. Further partnerships with other Convention Bureaus across the UK will soon be announced.

Venue Performance is a future-focused, competitive benchmarking service that helps venues understand their relative performance set against their competitors and regions that matter to them.

Now more than ever venues need rock-solid information about the future to drive their decision-making and via its relationship with UK Convention Bureaus and industry trade associations, Venue Performance is assisting in providing government bodies with the latest data and trends from the industry.

Peter Heath, founder of Venue Performance, said: “Upon meeting Tara, it soon became clear their ambitions for not only Cheltenham but also to help grow and support the wider region’s business events economy. I’m thrilled they see the value for what Venue Performance can bring to their region. We’re ready and willing to help do whatever we can to help them grow this amazing part of the UK.”

Tara Sanchez , Manager at Meet in Cheltenham added“Data and insight are key assets in helping grow our region’s presence in the wider UK business events economy so when we saw what Venue Performance’s platform can deliver and how it can help our members, working alongside them was a no-brainer. Add to that Venue Performance’s flexibility to adapt to our region and work with us and our members and I have every belief that this relationship will grow and develop. As an up and coming MICE destination in the UK we were keen to set up this partnership for the exciting future Cheltenham holds.


Venue Performance

Peter Heath –

Meet in Cheltenham

Tara Sanchez –

About Meet in Cheltenham

Meet in Cheltenham is part of Marketing Cheltenham, the Destination Marketing Organisation for Cheltenham, operating as a division of Cheltenham Borough Council.  The organisation is responsible for growing Cheltenham’s visitor economy, encouraging visitors to the town, to get them to stay longer and support the local tourism, hospitality and leisure businesses. This, in turn, will support economic growth – new jobs, business creation – and culture for the continued benefit of local people.

Meet in Cheltenham works with venues and suppliers in Cheltenham but also across the wider Gloucestershire and Cotswolds region to attract and grow the business tourism market.

For more information about Meet in Cheltenham visit or contact

Share your thoughts

Close Bitnami banner