Virtual will be “dropped like a hot t**d”.

There is no doubt that the digital ‘offer’ is an option for events, especially during the pandemic Covid. But there is also no doubt that people want, need and crave live. The rise and rise of live events in recent years is not a blip, accident or mistake, it’s because people love being with, meeting and sharing experiences in real life.

We’re all preying for their return.

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