Jonathon Liu, Director of revenue, marketing and strategy at GLH Hotels, UK has used the lockdown as an opportunity. Obviously no-one wants to close their business for a year but when forced to do so, and with the strong backing of the board, there are many benefits that can emerge.
Jonathon talks about all the ‘upgrades’ he’s made to the group during this time including IT systems, capex (obviously), team culture, brand, HR academy and many more. This is an insightful dive into what can be achieved with a positive mindset, a strong plan (based on data, obviously) and the backing of the board. Businesses may never get this opportunity again and as Winston Churchill himself famously said, “Never let a good crisis go to waste”.