Venue Performance & Hire Space announce strategic partnership.

PRESS RELEASE 23rd March 2021

Venue Performance and Hire Space announce strategic partnership

Venue benchmarking platform Venue Performance ( and event booking platform Hire Space ( have announced a strategic partnership aimed at supporting venues in the UK to win new business. 

The partnership is an effort from both parties to help venues use data to inform decision making, and to use marketing budgets effectively at a time when budgets are stretched. 

Venues on Hire Space’s Basic and Prime listing plans will receive up to a 15% discount on Venue Performance’s data and analytics service, which supports their decision-making on sales and marketing spend. 

The platform provides whole market trends that enable venues to instantly compare key metrics with the wider events sector. 

Venues can also compare their own performance with that of their competitors. From this competitive data set Venue Performance generates:

  • A unique set of competitive benchmarking metrics specific to each venue
  • Forward bookings intelligence and historic performance data
  • Performance Radar™ (a revolutionary tool that immediately surfaces areas of performance that stand out and deserve further attention)

Venues already benefiting from the platform include One Great George Street, Founders’ Hall, Law Society, 41 Portland Place, The Kings Fund, The HAC, Woburn House, BMA, IET, 1 Wimpole Street, RSA House, Royal College of Physicians, One Birdcage Walk, Old Royal Naval College, Royal Museums Greenwich and a further 70 venues.

Peter Heath, founder of Venue Performance, said: “I’m immensely proud that a business like Hire Space is keen to engage with Venue Performance and extend our data insights platform offer to their client base. The timing couldn’t be better for all venues in the meetings and events industry and associated companies like Hire Space to come together and work for the greater good of the industry. 

Benjamin Edmonds, Head of Promotions at Hire Space said: “This is a timely service for venues at a time when accurate decision making is key. This partnership allows us to work with venues to deliver on marketing campaigns based on detailed data, which will make campaigns more effective, and deliver significant extra return on investment for venues at a time when that is especially important.” 

Katy Thompson, Managing Director, Venues by CH&CO said: “With the Meetings and Events market changing so rapidly it’s critical we have access to independent market data. Venue Performance’s unique reports gives us that data and insight and enables us to make the right decisions at the right time. It’s now critical to our decision making.”

Venues can learn more about Venue Performance, and receiving discounted rates through Hire Space, through this link: 


About Venue Performance 

Venue Performance is a future-focused, competitive benchmarking service that helps events venues understand their venue and its relative performance set against the competitors that matter to them and the wider market. It’s revolutionary data and analytics service helps venues navigate uncertainty and make the right decisions at the right time.

About Hire Space 

Hire Space (  is an events platform offering technology and event delivery solutions for virtual, hybrid and in-person events. Launched in 2013, the platform works with over 5000 venues across the UK and globally, and with clients including Centaur Media, FutureGov and Deloitte. Hire Space are authors of the Safer Events – A Framework for Action white paper, followed by 3000+ events businesses as a guide for the safe reopening of event spaces post-pandemic. 

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