London Convention Bureau & Venue Performance announce Strategic Partnership

Building Back Better

Venue Performance is proud to announce a new strategic partnership with the London Convention Bureau with the aim of helping the London Convention Bureau’s strategy for recovery – Building Back Better.

While bringing huge challenges to the industry, like all crises the pandemic will create opportunities for us to build back better – it has forced us to rethink our strategies, our markets, and how we plan and use our assets; and more importantly, how we can be smarter in using data to inform our decisions, add power to our communications and help us to engage with our stakeholders and audiences.

For too long we have been lacking data on the value and trends of the events industry in London, and as such we have been behind the curve in proving the huge contribution events make to the economy and how they support so many other sectors. Moving forward, the London Convention Bureau will be using Venue Performance as a standard for measuring the industry in London. London Convention Bureau will share their data and add to Venue Performance’s knowledge and understand the total value of the London events sector, so that we can tell our story better, support our industry better, and build back better.

The more data we can collate, the stronger our story will be. Are you interested in benchmarking your venue’s performance and play a key part in our industry’s building back better approach? Join us here by emailing: and quote L&P for special rates.

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