beam (formerly HBAA) forms strategic partnership with Venue Performance.

As part of its rebrand, beam, the association formerly known as HBAA, has formed a strategic partnership Venue Performance to better serve its members.

The association has been vocal in expressing its desire to change to reflect the needs of the wider industry.

The association’s partnership with Venue Performance, a benchmarking service, aims to help venues understand their performance against their competitors and help its members navigate the changing world of events by providing data insight into current market activity.

Peter Heath, founder of Venue Performance said “We’re greatly looking forward to helping beam and its members to navigate the changing world of events by providing clarity and insight into market activity using our unique M&E data set. It’s leading associations like beam that venues and suppliers turn to for leadership, guidance and authority at challenging times like this. We all want the same thing – to bounce back quicker and stronger than ever and partnerships are in Venue Performance’s DNA.”

Commenting on the strategic partnership, Des Mclaughlin, board director of beam, said: “As an association, we are committed to helping our members and the association itself to access the key services and information that they need to run their businesses successfully today.”