Why is benchmarking important?

Anna Fenten, head of brand and marketing communications at Searcys, one of the UK’s leading caterers and venue management companies explains her thoughts on why she feels benchmarking is important for her business.

Searcys manage venues, restaurants and champagne bars and rely on data for incisive decision making.

If you want to hear more about Anna & Searcys’ approach to events, hospitality and friendships, you can watch the full video here.