Venue Performance and Conference News form strategic partnership.

Today, Venue Performance & Conference News launch a strategic partnership that will encourage all London events venues to use Venue Performance’s unique, revolutionary and ground-breaking benchmarking platform.

Martin Fullard, editorial Director at Mash media with responsibilities over titles including Conference News, Conference & Meetings World, Exhibitions News, Exhibition World & Access All Areas said in a recent interview with Peter Heath, MD of Venue Performance:
“As an industry, we don’t have much up-to-date, reliable data. We need to be able to look at places like London and get an idea of what happened last month, how many events were booked, and how does a venue compare to its competitive set. That data is vital.

“I speak with the associations and various trade bodies on a regular basis and they are always being asked for data to hand over to the Department for Culture, Media and Sport (DCMS). It’s remarkable that we don’t have instant data ‘on tap’. We need this data and we need it urgently, and I think using Venue Performance’s benchmarking platform is one of the single most important things we can do right now.”

Peter Heath, MD of Venue Performance says:

“I’m delighted an organisation like Mash Media, together with Conference News and more specifically Martin Fullard, a true leader in our industry who is fighting so hard for the entire industry has endorsed our benchmarking platform. We have made our platform available to all venues FOC until the end of the year and this data and insight will prove invaluable not only to the venues but also to the industry as whole and I’m delighted to be able to help. We have some exciting projects planned but our main objective is to get as many venues inputting their data as soon as possible so we have tangible data to present to the DCMS.”

Venue Performance has over 17 different reports that help management, company boards and financial investors understand what is happening in their properties, their competitive set and the wider market. This data set is unique and will prove vital for these challenging conversations going forward.

Venue Performance’s 24/7 online dashboard can run reports at the click of a mouse and will prove invaluable for decision-making in the coming weeks and months.

If you’re a venue and would like to know more, please do get in touch ASAP