Sales - the average number of future bookings per venue - declined by 15% compared to H1 2024, and lead times shortened by 7%, indicating a more cautious approach to long-term planning.

However, this shift appears to be tactical rather than reactive, as companies seek flexibility while still prioritising in-person engagement.

Despite a 5% drop in the number of events, the average delegation size grew by 2%, reflecting a trend toward larger, more consolidated gatherings. This change suggests that while event frequency may be lower, organisations are ensuring their events are well-attended and strategically aligned.

Most notably, revenue per delegate rose by 15%, underscoring a significant boost in investment per attendee. This suggests that businesses are focusing on delivering high-quality experiences, whether through upgraded venues, better hospitality, or enhanced content, making each event count.

Taken together, the H1 2025 data paints a picture of a market that is refining its approach rather than retreating. Companies are being more selective and intentional with their events, placing greater value on outcomes and attendee experience.

For venues, this presents a strong opportunity: to position themselves not just as spaces for hire, but as strategic partners in delivering high-impact, high-return events.

As we head into the second half of the year, the outlook is optimistic. With confidence likely to strengthen, this focus on quality over quantity could set a positive tone for the meetings and events landscape in 2025 and beyond.